Fanplayr,
the first social consumer, game marketing coupon & offers platform,
today announced a deal with Ifeelgoods, that enables customers of
Magento merchants worldwide to add Facebook credits to their coupon and
offer promotions.
This
deal with Ifeelgoods comes on the heels of Fanplayr’s “smart &
targeted” multi-variable social coupons and offers integration into
eBay’s X.commerce platform, which empowers Magento merchants to optimize
their digital promotions with highly desirable, low-cost Facebook
credits for greater returns on coupons and offers for the first time.
“We
are thrilled to be partnering with such forward-thinking companies as
Ifeelgoods, X.commerce and Magento, who, like Fanplayr, are striving to
make the internet retail experience more dynamic and profitable for both
the merchant and the consumer and developing creative ways to do so,”
said Simon Yencken, Fanplayr CEO.
Fanplayr
is the first multi-variable coupon and offer gamification platform to
access the power of social, commerce and loyalty graph data to enable
"smart & targeted” coupons and offers. Online sellers can add
Fanplayr Social Game Coupons & Offers™ to their email, web,
ecommerce, mobile and social pages to better reach, influence and
convert social consumers to sales and with the Ifeelgoods partnership
allow these coupons to be redeemed for Facebook credits.
“Leading
internet retailers like @WalmartLabs, 1-800-Flowers and more than 80+
others have turned to Ifeelgoods to access, manage and apply Facebook
Credits as digital rewards to increase user engagement, campaign
virality and ultimately, conversions. Our partnership with Fanplayr
enables internet retailers to easily add Facebook Credits and other
digital rewards to their Fanplayr coupon and offer promotions,” said
Michael Amar, Ifeelgoods CEO and co-founder.
“We
are very excited to partner with an equally innovative company as
Fanplayr. At Magento, we put our customers first and are pleased that we
are able to give our merchants more options in how they can attract and
offer greater value to their customers through Fanplayr’s multiple
coupon and offer programs,” said Roy Rubin, general manager of Magento
and chief product and customer officer of X.commerce.
"Retailers
and consumer-products companies alike are trying to create ways in the
digital domain to enhance their brands with consumers," said Brian
Kilcourse, managing partner for RSR Research. "Fanplayr and Ifeelgoods
offer some fun and interesting alternatives for these companies to
explore."
Read the full story at http://www.prweb.com/releases/2012/6/prweb9573325.htm
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